 | Good afternoon Bit |  |  | Google launched "+1", its version of Facebook's "like" button, enabling you to publicly share search results that you fancy with friends, the Web and advertisers. Google found that including +1 recommendations on ads boosted the rates at which people click on them. Eventually, Google plans to let third-party websites feature +1 buttons directly on their own pages, the company said. The ability to +1 ads and for that endorsment to appear on ads on websites other than Google's is key, writes TechCrunch's MG Siegler, and another volley fired in the war between Google and Facebook.
Google agreed to have independent privacy audits every two years for the next 20 years as part of a settlement with FTC officials investigating privacy problems that cropped up in its botched roll-out of social network Buzz. Buzz initially used its Gmail customers' email contact lists to create social networks of Buzz contacts that the rest of the world could see, which led to an uproar.
Electric carmaker Tesla Motors said it is suing the BBC's hit motoring show Top Gear for allegedly faking a drag race between its electric Roadster Sport and the gasoline-powered Lotus Elise. Tesla said the show rigged scenes of the Roadster running out of charge and being pushed into a hanger. The BBC said that it "stands by the program and will be vigorously defending this claim".
A missing Bronx Zoo cobra had more than 150,000 people following Twitter posts about her escape from the Bronx Zoo, including top politicians and celebrities. "Today President Obama and I toured NYC's Museum of Natural History. We saw a 94 foot whale, but not @BronxZoosCobra," New York Mayor Michael Bloomberg tweeted. Ellen Degeneres suggested the cobra visit the distinctive Guggenheim Museum. "They have a great Kandinsky exhibit," she tweeted. "They also don't have any stairs". | | | LATEST NEWS | | Microsoft co-founder Allen blasts Gates in book | | March 30, 2011 02:19 PM ET | | SEATTLE (Reuters) - Microsoft Corp co-founder Paul Allen has accused his former business partner Bill Gates of plotting to dilute Allen's stake in the world's largest software company before he left in 1983, and tried to buy his share of the company on the cheap. | Full Article | | | BUSINESS NEWS
| | Are tools, iron in Warren Buffett's sights? | | March 30, 2011 04:28 PM ET | | NEW YORK (Reuters) - Warren Buffett's hunt for a large acquisition could lead to targets like Eaton, Illinois Tool Works or Cliffs Natural Resources, all of which seem to fit his recent preference for growth in industries outside of his core insurance unit. | Full Article | | JPMorgan's Dimon slams CFTC on swaps crackdown | | March 30, 2011 03:13 PM ET | | WASHINGTON (Reuters) - Jamie Dimon, chief executive of Wall Street giant JPMorgan Chase, lashed out at efforts by U.S. regulators to police the $600 trillion swaps market, in which his bank is a big player. | Full Article | | Obama calls for deep cuts in U.S. oil imports | | March 30, 2011 03:22 PM ET | | WASHINGTON (Reuters) - President Barack Obama on Wednesday proposed to cut U.S. oil imports by a third over 10 years, setting an ambitious goal that eluded his predecessors as high gasoline prices threatened to undermine the economic recovery. | Full Article | | | | U.S. TOP NEWS | | | | | RELATED VIDEO | | |  |  | | A daily digest of breaking business news, coverage of the US economy, major corporate news and the financial markets. Register Today. |  | | Your daily briefing on the latest tech developments from around the world from Reuters expert tech correspondents. Register Today. |  | | The latest Reuters articles on M&A, IPOs, private equity, hedge funds and regulatory updates delivered to your inbox each day.. Register Today. | | | » MORE NEWSLETTERS | | | ODDLY ENOUGH | | | | | | |
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