 | Good afternoon Bit |  |  | The WSJ.com reports that Apple is softening its approach to its iAd mobile advertising service due to the tepid response as it loses ground to Google in the fast-growing mobile-ad market.
Marketers say they have been turned off by iAd's high price tag as well as Apple's hard-charging sales tactics and its stringent control over the creative process which has forced Apple to make some changes.
Facebook is probably not the first place that comes to mind when contemplating new career opportunities.
But Monster.com, the career search website, hopes to change that with BeKnown, a professional networking app that allows users to build their professional identities within Facebook.
Staying with Facebook, Bloomberg reports that the social networking site is planning its first push into mobile advertising by the end of March, giving the company a fresh source of revenue ahead of a possible initial public offering, two people with knowledge of the matter said.
With Apple said to be in talks to buy Israel's Anobit, a maker of flash storage technology, Forbes.com says that Flash memory is becoming one of the biggest tech stories of the year.
U.S. safety investigators called for a nationwide ban on texting and cell phone use while driving, a prohibition that would include certain applications of hands-free technology becoming more common in new cars.
Finally, Microsoft co-founder Paul Allen is planning to build a spaceship that could replace the Space Shuttle this decade.
Allen is hoping his new company -- called Stratolaunch Systems -- will launch unmanned rockets from a flying carrier plane to ferry government and commercial payloads into space and back, and eventually evolve to human space missions.
| | | LATEST NEWS | | Amazon extends Christmas shipping deadline | | December 13, 2011 10:00 AM ET | | (Reuters) - Amazon.com Inc said it has extended the order deadline on one of its Christmas shipping options as it seeks to stay competitive in a holiday season that has seen more retailers offer free shipping. | Full Article | | New music service courts tech-averse listeners | | December 13, 2011 08:12 AM ET | | LONDON (Reuters) - A simple new online music service will launch across Europe and North America this week aimed at the millions who like music but struggle with the technology to find and listen to it. | Full Article | | Fed sees risks from Europe | | December 13, 2011 02:58 PM ET | | WASHINGTON (Reuters) - The Federal Reserve on Tuesday pointed to turmoil in Europe as a big risk to the economy, leaving the door open to a further easing of monetary policy even as it noted some improvement in the labor market. | Full Article | | | BUSINESS NEWS
| | Exclusive: Steve Cohen calls insider trading rules "vague" | | December 13, 2011 02:23 PM ET | | NEW YORK (Reuters) - Hedge fund billionaire Steven A. Cohen in sworn testimony earlier this year called the rules on insider trading "very vague" and said sometimes it's a "judgment call" as to whether a tidbit about a public company is inside information. | Full Article | | Greek debt swap talks make progress, no deal yet | | December 13, 2011 03:03 PM ET | | ATHENS (Reuters) - A deal to restructure Greek bonds could see banks rank on an equal footing with official euro zone lenders to the country under a plan being discussed, one of the lead negotiators said on Tuesday. | Full Article | | Corzine amends comments about MF fund transfers | | December 13, 2011 02:43 PM ET | | WASHINGTON (Reuters) - Former MF Global chief Jon Corzine corrected his earlier statements about the hundreds of millions of dollars in missing customer money, telling lawmakers on Tuesday there was no way to confuse anything he said as an authorization to raid those funds. | Full Article | | Syria death toll hits 5,000 as insurgency spreads | | December 13, 2011 03:04 PM ET | | AMMAN (Reuters) - Security forces shot dead 17 people in Syria on Tuesday and rebels killed seven police in an ambush, activists said, after the U.N. human rights chief put the death toll from nine months of protest against President Bashar al-Assad at 5,000. | Full Article | | | | U.S. TOP NEWS | | | | | RELATED VIDEO | | |  |  | | A daily digest of breaking business news, coverage of the US economy, major corporate news and the financial markets. Register Today. |  | | Your daily briefing on the latest tech developments from around the world from Reuters expert tech correspondents. Register Today. |  | | The latest Reuters articles on M&A, IPOs, private equity, hedge funds and regulatory updates delivered to your inbox each day.. Register Today. | | | » MORE NEWSLETTERS | | | ODDLY ENOUGH | | | | | | |
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